At Heyden Communications, we have extensive experience in Integrated Marketing Communications. Marketing together is better, which is why we integrate our services to meet your business needs including:
- Experiential Marketing
Your marketing where it matters most, at ground zero at the customer’s point-of-experience through employee marketing, culture, values and customer service training; customer experience and four walls marketing.
- Advertising
Traditional advertising avenues including: print advertising; broadcast radio; television commercials; billboards and public venues, services and transits.
- Direct Marketing
All direct and traditional marketing channels including: direct mail, fliers, letters, direct outreach, newsletters.
- Digital Marketing
Digital marketing includes but is not limited to: website and content marketing, blogging, pay per click (PPC) advertising, online display advertising, search engine optimization (SEO), mobile marketing, email marketing, , text message marketing, mobile advertising, eNewsletters.
- Social Media
Managing your communication and engagement with audiences on Facebook, Twitter, Google +, YouTube and other channels.
- Reputation Management
Reputation management means constantly maintaining both your online (ORM) and public brand reputation.
- Public Relations
Public Relations consists of: Press Interviews, conference speeches, testimonials, news releases and industry awards.
- Community Relations
Community relations encompasses: special events, local networking, community involvement, sponsorships, donations, volunteering and grassroots marketing.
- Promotions
Promotions includes: education and information opportunities, contests, coupons, specials, samples, premiums, prizes, rebates and similar calls-to-actions (CTAs).
- Branding
Complete incorporation for all advertising, direct marketing, digital marketing, experiential marketing social media, public relations, community relations and promotions.
