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Dark Social Heyden Communications

Going Dark – Dark Social: What is it?

Dark Social defined. Think dark energy. The term “dark social” was coined in 2012 by The Atlantic editor Alexis C....

The Engine Behind Product Marketing Innovation is Observation

The Engine Behind Product Marketing Innovation, Observation

What if there were a secret to design innovation to build and market products for consumers? There is and it...

Brand Performance Effect 

Brand Performance Effect 

  Studies have long shown brands well-established by marketing command greater market share, higher market demand, and are valued at...

Like PB&J Traditional and Digital Marketing, Better Together

Like PB&J, Traditional and Digital Together Make Marketing Better

It’s 2016 and time to integrate our thinking and approach to traditional and digital marketing. Traditional marketing and digital marketing are...


Infographic for Gen Z Social, Shopping and Celebrity Influences

Marketing is all about knowing the demographics of your market. While Millennials or Gen Y (those born between the early...