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Loyalty is Profitable

Loyalty is Profitable

Loyalty is money. Be loyal and follow the money. Loyalty is big business. Here are nine compelling reasons customer loyalty...

Triple What Communication Model

What? Get the message across effectively. Getting your message across effectively in any situation is critical. In business, it directly...

NCPRSA Recognizes Top PR, Marketing and Communications Programs at 2016 InSpire Awards

NCPRSA Recognizes Top PR, Marketing and Communications Programs at 2016 InSpire Awards

October 17, 2016 – Communications, public relations and marketing professionals from across central and eastern North Carolina converged at NC...

the-secret-to-customer-service-experience

The Secret to Customer Service? Experience

What is the secret to customer service? Understanding the customer experience. In Adobe’s new Marketing Cloud ad, a suave secret...

Tape Face - Great Product to Great Marketing

Tape Face: The Power of Marketing a Great Product

I was recently reminded the power of marketing a great product. The NBC show America’s Got Talent 11 season has...

Dark Social Heyden Communications

Going Dark – Dark Social: What is it?

Dark Social defined. Think dark energy. The term “dark social” was coined in 2012 by The Atlantic editor Alexis C....

The Engine Behind Product Marketing Innovation is Observation

The Engine Behind Product Marketing Innovation, Observation

What if there were a secret to design innovation to build and market products for consumers? There is and it...

Brand Performance Effect 

Brand Performance Effect 

  Studies have long shown brands well-established by marketing command greater market share, higher market demand, and are valued at...

Like PB&J Traditional and Digital Marketing, Better Together

Like PB&J, Traditional and Digital Together Make Marketing Better

It’s 2016 and time to integrate our thinking and approach to traditional and digital marketing. Traditional marketing and digital marketing are...

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