Marketing

Advertising for Social Media: Sonic’s New Instagram Campaign

Advertising for Social Media: Sonic’s New Instagram Campaign

This month, Sonic, one of America’s top drive-in fast-food restaurant chains, releases its new creamery shakes inspired by Instagram for Coachella...

Music Marketing for Share of Voice

Forget eyeballs (referring to the number of people that view your marketing for your product or service), the new trend...

Holiday Marketing Best Practices

Holiday Marketing Best Practices

Next weekend we celebrate St. Patrick’s Day, but regardless of the holiday, your organization should catch the holiday spirit and...

The Fluid Nature of Digital, Social Marketing Trends

The Fluid Nature of Digital, Social Marketing Trends

Every day companies and marketers have to keep up and get ahead of the rapidly changing and fluid nature of social media...

Information-for-Value: 2015 Pew Research Study Benchmarks Consumer Marketing Tolerance

Information-for-Value: 2015 Pew Research Study Benchmarks Consumer Marketing Tolerance

With marketing information, consumers have daily choices to share or not to share their information in return for something of value, or...