The Engine Behind Product Marketing Innovation, Observation

What if there were a secret to design innovation to build and market products for consumers? There is and it is called observation.

From Apple’s thoughtful iPhone packaging and preparation to provide you with immediate use of your iPhone after you buy it, to the innovation behind Nest’s algorithms to learn your home temperature preferences and remove manual adjustments, Apple developer Tony Fadell shares a TED Talk about the engine behind innovation, observation.

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